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Vol. 43 No. 1 (2023): January - June
Published:
2023-06-28
Full Issue
ปกวารสาร
รายชื่อผู้ทรงคุณวุฒิ
Research Articles
The Analysis of the Content Marketing Strategies of Cosmetic Brands Affecting the Engagement of TikTok Users
Natpapat Swasdison, Pornpun Prajaknate
1-23
PDF
A Study on Entrepreneurial Management in Chiang Khan Sub-District, Chiang Khan District, Loei Province to Promote Homestay Career
Apiradee Khamlai, Rawat Mantra, Weerayut Ratchatawetchakul
24-43
PDF
The Guidelines for Effective Digital Marketing Communication for Generation Y in Thailand: A Case Study of the Bounce Burger Brand
Pattaravalee Mayura, Patama Satawedin
44-61
PDF
A Causal Model of Factors Affecting Behavioral Intention to Use Cryptocurrency for Financial Transactions
Seksil Maneesri, Samawan Thanasripanitchai, Supagrit Pitiphat
62-82
PDF
Academic Articles
Work from Home: Performance Appraisals with Objective and Key Results (OKRs) and Legal Dispute
Patamawan Jindarak, Suchada Rattanapibul, Sirirat Pongsanguan
83-98
PDF
Motivating Achievement of Sustainable Development Goals by Implementing Corporate Social Responsibility
Sanit Noonin
99-113
PDF
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