Published: 2023-06-28

Full Issue

ปกวารสาร รายชื่อผู้ทรงคุณวุฒิ

Research Articles

The Analysis of the Content Marketing Strategies of Cosmetic Brands Affecting the Engagement of TikTok Users

Natpapat Swasdison, Pornpun Prajaknate

1-23

PDF

A Study on Entrepreneurial Management in Chiang Khan Sub-District, Chiang Khan District, Loei Province to Promote Homestay Career

Apiradee Khamlai, Rawat Mantra, Weerayut Ratchatawetchakul

24-43

PDF

The Guidelines for Effective Digital Marketing Communication for Generation Y in Thailand: A Case Study of the Bounce Burger Brand

Pattaravalee Mayura, Patama Satawedin

44-61

PDF

A Causal Model of Factors Affecting Behavioral Intention to Use Cryptocurrency for Financial Transactions

Seksil Maneesri, Samawan Thanasripanitchai, Supagrit Pitiphat

62-82

PDF

Academic Articles

Work from Home: Performance Appraisals with Objective and Key Results (OKRs) and Legal Dispute

Patamawan Jindarak, Suchada Rattanapibul, Sirirat Pongsanguan

83-98

PDF

Motivating Achievement of Sustainable Development Goals by Implementing Corporate Social Responsibility

Sanit Noonin

99-113

PDF