A Causal Model of Factors Affecting Behavioral Intention to Use Cryptocurrency for Financial Transactions

Main Article Content

Seksil Maneesri
Samawan Thanasripanitchai
Supagrit Pitiphat

Abstract

The research aimed 1) to examine the causal relationship model of factors affecting the behavioral intention to use cryptocurrency as an electronic payment with empirical data and 2) to study the influence of trust, perceived ease of use, and perceived usefulness on the behavioral intention to use cryptocurrency. A questionnaire survey, random sample of 414 experienced cryptocurrency was selected using a Multi-stage random sampling. The descriptive statistics and structural equation model were analyzed and validated. It demonstrated that the model fit the statistics were /df = 2.797  GFI = 0.95 AGFI = 0.91  CFI = 0.99 SRMR = 0.018  RMSEA = 0.066. The results briefly stated as follows: 1) Perceived Ease of Use was positively and directly affected by trust with the coefficient of determination (R2) was equal to 81.00% 2) Perceived usefulness was positively both directly and indirectly affected by perceived ease of use and trust, respectively with the coefficient of determination (R2) was equal to 90.00% and 3) Behavioral Intention was positively and directly affected by perceived ease of use, perceived usefulness, and trust. Meanwhile, behavioral intention was indirectly and positively influenced by trust and perceived ease of use, respectively. Considering the total effect, behavioral intention had the highest positively affected by trust followed by perceived ease of use and perceived usefulness, respectively with the coefficient of determination (R2) was equal to 88.00%.

Article Details

How to Cite
Maneesri, S., Thanasripanitchai, S., & Pitiphat, S. (2023). A Causal Model of Factors Affecting Behavioral Intention to Use Cryptocurrency for Financial Transactions. Executive Journal, 43(1), 62–82. Retrieved from https://so01.tci-thaijo.org/index.php/executivejournal/article/view/265113
Section
Research Articles

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