Service Quality of Nakhon Sawan Local Government Savings Cooperative Limited

Abstract

The objectives of this study were to 1) study level of service quality of Nakhon Sawan Local Government Savings Cooperative Limited, and 2) compare level of service quality of cooperative classifying by personal factors of cooperative members of Nakhon Sawan Local Government Savings Cooperative Limited. The population of this study was 659 cooperative members on December 31^st, 2018. The sample size of 249 was determined by using Taro Yamane formula with the error value of 0.05 and accidental sampling method. A tool employed in this study was questionnaires. Data was analyzed by using as follows frequency, percentage, mean, standard deviation, t-test, F-test, and content analysis.  The findings of the study indicated that 1) level of service quality of cooperative, overall, was at a high level in every aspect as of the following: client/member need response aspect, trustworthiness aspect, client/member reliability creation aspect, client/member realization and understanding aspect, and tangibility aspect, respectively. 2) The comparing level of service quality of cooperative classing by their personal factors, results showed that different for members with age, monthly income, level of education, position, membership time, and type of service that were different had shown their attitude towards the service quality in general and individual differently at 0.05 statistically significant level.