Supply Chain Characteristics of Certified Organic Rice in Yasothon Province, Thailand

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Nalun Panpluem
Changbin Yin


The objectives of this study were to investigate supply chain characteristics to sustain the production system of certified organic rice producing farms in Yasothon province, Thailand to the export market. The sample group consisting of 328 farmers practicing organic rice farming were selected by the purposive sampling technique. The data were collected through a field survey, interviewing representatives of main actors in the supply chain such as the leader of an organic rice growing farm from 11 groups, the collector/processor, and 3 of the exporters. The data was collected from group discussions with the deputy governor, standard auditor (ACT), and members of the farmer group and then analyzed. The farmer sage was used as a tool for establishing strategic plans, suggesting guidelines for developing organic agricultural producer strategies in the supply chain of Yasothon province, Thailand. The results showed that the characteristics of the organic rice supply chain in Yasothon were shorter than conventional rice. However, the data revealed that the current situation of the supply chain in the focused area predicted the highest 70% of the total produce annual export of organic rice to United States of America, Singapore, and European markets apart from the domestic market which constitutes 30% of the total produce. Besides, the Yasothon model has two important components which are 1) strong original capital 2) join forces with the driving force forward.

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Panpluem, N., & Yin, C. (2021). Supply Chain Characteristics of Certified Organic Rice in Yasothon Province, Thailand. STOU Journal of Agriculture (Online), 3(1), 45–54. Retrieved from
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