The Operation Business of Compilation Product of Dok Kham Tai Beef Cattle Cooperative Limited, Phayao Province

Abstract

           The research objectives were to 1) analysis the environmental conditions of product compilation business operation 2) study the needs in the development of product compilation business operation and 3) propose guidelines for product compilation business operation of Dok Kham Tai Beef Cattle Cooperative Limited, Phayao province.

            Populations in the study 1) Cooperative Operations Committee, 11 people were studied from the total population by brainstorming session and content analysis 2) 527 members of Dok Kham Tai Beef Cattle Cooperative Limited as of April 30, 2020, accounting for 527 members. Sample size was determined using Taro Yamane formula with the error value of 0.05, a sample of 230 people were studied, simply randomized. The study tool used questionnaires. Data were analyzed using frequency, percentage, mean, standard deviation and content analysis.

            The results of the study found that 1) Business environment (1) Strengths are the operation committee, management and cooperative^,s loyalty members. (2) Weakness is the committee lacks of legal knowledge (3) Opportunity is policy. The government supports knowledge and funding. (4) The obstacles are the lack of continuity in the support policy for cooperatives. 2) The need for personnel to develop skills in raising cattle regularly. Finance: Support for low-interest loans. Material and equipment develop a place to buy cattle management. Encourage members turning to quality fattening cattle. That will increase their income. 3) Business guidelines (1) proactive strategy, develop a strategic plan in accordance with the potential of the cooperatives. (2) Solution strategy using technology as a channel for knowledge. (3) Defensive strategy, develop a long-term cooperative action plan and (4) preventative strategy developing leading members having knowledge. Promote the use of technology having reduce production costs. Fundraising within the cooperative.