Service Quality of Nakhon Sawan Local Government Savings Cooperative Limited.

Abstract

The purpose of this study was to 1) study the service quality of Nakhon Sawan Local Government Savings Cooperative Limited, 2) compare the service quality of the cooperative with classified by personal factors of cooperative members, and 3) study problems and suggestions on service quality of cooperatives. The population used in the study was 659 cooperative members as of 31 May 2019. The sample size was determined from Taroyamane's  with a margin of error of 0.05, 249 people were randomly sampled. The tools used in the study were questionnaires. The statistics used in data analysis were frequency, percentage, mean, standard deviation. The t-test  F- test statistics and content analysis

               The study found that 1) the level of service quality of cooperatives overall, it was at a high level in all aspects, including response to customers/members, confidence towards customers/members, knowing and understanding customers/members and the concreteness of the service, respectively. 2) Compare the level of service quality of cooperatives. It was found that the older members, monthly income, education level, job title, length of membership and different types of service received on the service quality of the cooperative as a whole and in each aspect were significantly different at the 0.05 level, and 3) problems and suggestions on the service quality of the cooperative were organized sufficient parking place , want to have an ATM of the cooperative and the inconvenience of contacting cooperatives in person, respectively.