Communication for Agricultural Extension and Sustainable Development
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Abstract
This article aims to explain communication for agricultural extension and sustainable development in three dimensions from the study found that 1) communication is an important tool in providing new perspectives and knowledge on economic growth in the agricultural sector, by using communication to drive the concept of the BCG Model to achieve of the economic sustainability indicators in 3 areas including Bioeconomy, Circular Economy, and Green Economy. 2) Communication is an essential tool in building a learning society, which emphasizes communication to foster cooperation, peace, and the inheritance of valuable wisdom that can lead to a quality agricultural society and sustainability. And 3) communication is an important tool to change the paradigm of natural resource use that places importance on participatory conservation and restoration of the environment. This will lead to joint responsibility for the sustainable management of agricultural resources. Therefore, communication for sustainable agricultural extension and development will focus on communication methods for creating links and maintaining balance among three dimensions: economy, society, and environment.
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