Behavior of Buying Flowering and Ornamental Plants in Nakhon Ratchasima District, Nakhon Ratchasima Province: A Case Study of Consumers in Khok Kruat Flowering and Ornamental Plant Central Market (Setthi Garden)

Abstract

The objective of this research was to study flowering and ornamental plant buying behaviors of consumers. In this survey research, the population were the consumers in Khok Kruat Flowering and Ornamental Plant Central Market (Setthi Garden). The population was large and the exact number of the population was unknown. Sample size was calculated from the formula of unknown population size of W.G. Cochran at the confidence level 95% and the level of error at 0.05. Convenience sampling technique was used and data were obtained from 400 sample of consumers who shopped for flowering and ornamental plant at the market. The statistics used to analyze the data were frequency, mean and percentage. Results indicated the buying behavior of consumer flowering and ornamental plant. That most of them bought potted ornamental plants. In the past 1 month, they bought 1-5 times, usually on Saturdays. From 4 p.m., it took 30 minutes to 1 hour to buy and 500-1,000 baht per time.