Saving Decision of Members of Trasang Credit Union Cooperative Limited

Abstract

         The objectives of this research were to study 1) personal, economic, social, and cooperative factors in making saving decision of Trasang credit union cooperative limited members 2) saving decision of cooperative members 3) relationship among personal, economic, social, and cooperative factors toward the saving decision of cooperative members and 4) problems, obstacles, and suggestions regarding the decision in saving of cooperative members.

         This research was survey research. The population in this study was 2,442 members of Trasang credit union cooperative limited on 31, December 2023. The sample size of 344 people was determined by using Taro Yamane formula with the error value of 0.05 through simple random sampling method. Data were collected by using questionnaires. Descriptive statistics applied in data analysis were such as frequency, percentage, mean, standard deviation, Chi-square, and content analysis

         The results of the study found that 1) most of the members were female with the age of 61 years old and upward. Regarding the economic factors, they earned income, had expenses and liabilities per month lower than 10,000 Baht. For the social factors, the social activity participation and consumption values were at the moderate level. In regards to the cooperative factor, cooperative security, cooperative service, saving motivation, and public relations were at the highest level. 2) Most of the saving decision was in the form of deposit saving. The amount of the saving per time was lower than 1,000 Baht and the total saving amount was no less than 10,000 Baht. The frequency in the saving was done out of the convenience of members. The objective of the saving was mostly for emergency. 3)For the relationship among personal, economic factor, it showed that the variables were all related at statistically significant level of 0.01. 4)Regarding the problems and obstacles, most of the members were rice farmers. The income was depended on product price quantity. They had no knowledge regarding the saving.  The cooperative did not increase the deposit interest to attract members. The suggestions included that the cooperative should develop information technology system such as online transaction creation, knowledge giving on saving, household accounting creation, and the recommendation on extra jobs in order to increase the household revenue.