Tourism Elements Influence the Decision Making in Traveling to Visit Phra Pathom Chedi, Nakhon Pathom, Thailand

Abstract

The objectives of this research are 1) to study the levels of opinions of the tourists on the tourism elements of Nakhon Pathom and the decision making in traveling to Nakhon Pathom, 2) to study the influence of the tourism elements on the decision making of the tourists in traveling to Nakhon Pathom. The research results reveal that the tourism elements on the decision making of the tourists in traveling for the entire picture are in the high level. When considering each aspect, it is found that every aspect is also in the high level. When analyzing each element, it is found that the decision making in traveling is influenced by the tourism elements with statistical significance. When analyzing the weight value, it is found that the aspect of facilities and the residence is (y=0.93), the aspect of activities is (y=0.89), and the aspect of attraction with the access is (y=0.89). When secondarily considering confirmatively, it is found that the aspect of attraction is having the good image (y=0.87), the aspect of access is having the routes to link the tourist attractions (y=0.81), the aspect of facilities is having the clean toilets in the sufficient quantity (y=0.80), the aspect of residence is having the good selection of quality food for the tourists (y=0.80), the aspect of activities is having the tourism activities creating the happiness and not being against the principles of moralities and ethics (y=0.81). The tourism elements have the direct influence on the decision making in traveling to visit Phra Pathom Chedi, Nakhon Pathom for 97% and the independent variables on the decision making to travel for 94%.