A Development of the Interpretation Model to Enhance the Value of Tourism Products of Pha Wai Village, Loei Province, Thailand

Abstract

The main purpose of this article aimed to scrutinize the process of developing the interpretation model to enhancing the values of tourism products in Pha Wai village, Puanpu sub-district, Nong Hin district, Loei province. For research methodology, a focus group discussion were conducted with three major target groups. These included officers and tourism-related organizations working for Pha Wai village, community leaders, and members dealing with Phu Pa Pao Eco-Tourism Club. The findings of the study revealed that internal and external factors influencing the development of interpretation model enhanced for the value of tourism products in Pha Wai village were all resulted in the community leaders’, communities’ and members’ requirements, awareness of community-based tourism values, importance of participatory community-based tourism development, as well as academic collaborations with other involved external organizations. In order to better the improvements for this remodeled process, however, the community’s participation in developing the interpretation model to enhancing the value of tourism products in Pha Wai village subdistrict, Nong Hin district, Loei province was sorted into four major steps: 1) Retrieving and reviving tourism products in Pha Wai village; 2) Establishing the meaning and sign of required tourism products; 3) Selecting an interpretative medium used for upgrading community-based tourism products found in Pha Wai village, and 4) Presenting the interpretation model designed for upgrading valued tourism products in Pha Wai village given to other involved organizations.