An Analysis of Cross Culture Communication in Volunteer Tourism in Chiang Mai, Thailand

Abstract

This quantitative study aimed to analyze cross culture communication in volunteer tourism in Chiang Mai province. The sample group consisted of 384 volunteer foreign tourists in Chiang Mai province and they were obtained by the unknown population size formula of Cochran. The reliability level was set a 95% and the level of an error value was at 5%. A set of questionnaires was used for data collection with the IOC at .089 and analyzed by using descriptive statistics. Findings showed that, as a whole, there was a high level in terms of the following six aspects of cross culture communication in voluntourism in Chiang Mai province: 1) cultural difference, 2) equity respectfulness, 3) ability to deal with problems, 4) creative thinking, 5) unique self-competency, and 6) communicative skills. In this respect, equity respectfulness gained a highest average mean score. This was followed by ability to deal with problems, unique self competency, cultural difference, communicative skills, and creative thinking, respectively.