Acceptance and Use Predictors of E-books: A Case at Universities in Sichuan, China

Authors

  • Meng Gengfu International College, Panyapiwat Institute of Management, Thailand
  • Veerisa Chotiyaputta International College, Panyapiwat Institute of Management, Thailand

Keywords:

E-Books, UTAUT2, TTF, Intention to Use, Adoption of Use, Task Technology Fit, User’s Satisfaction

Abstract

This study aimed to determine students’ intention to use e-books at universities in Sichuan province, China. Partial least squares regression (PLS) was applied in this research. Two well-known technology acceptance models and a construct from previous study, Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) and Task Technology Fit (TTF) model and satisfaction were applied in this study. This study found that performance expectancy, social Influence, facilitating condition, hedonic motivation, price value and habit were the main predictors of intention of use e-books. Task and technology characteristics positively influence on adoption of use and user satisfaction. Lastly, intention of use also significant effect on adoption of use and user satisfaction.

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Published

2019-07-01

How to Cite

Gengfu, M., & Chotiyaputta, V. (2019). Acceptance and Use Predictors of E-books: A Case at Universities in Sichuan, China. Asian Administration and Management Review, 2(2), 136–146. Retrieved from https://so01.tci-thaijo.org/index.php/AAMR/article/view/242839

Issue

Vol. 2 No. 2 (2019): Asian Administration and Management Review

Section

Articles