INVESTIGATING THE SOCIAL ENTREPRENEURIAL INTENTION AMONG THAI POPULATION
DOI:
https://doi.org/10.14456/aamr.2023.23Keywords:
Social Entrepreneurship, Social Entrepreneurial Orientation, Social Entrepreneurial Attitudes, Social Entrepreneurial Intention, ThailandAbstract
This study empirically investigates the impact of dimensions of social entrepreneurial orientation, including social vision, social proactiveness, innovativeness, and risk-taking motive, on entrepreneurial intention towards social entrepreneurship-based business start-ups. Data was collected through an online-based survey from a sample of 400 individuals during the period of 2018-2020. The collected data was analyzed using Partial Least Squares Structural Equation Modeling to examine the proposed relationships in the conceptual model. The findings of the study revealed that personal values and motivations, such as the desire to create employment opportunities or have a positive impact on society, significantly influence social entrepreneurial intention among Thai individuals. Additionally, the study identified that social entrepreneurial attitude, social vision, and social entrepreneurial orientation were also crucial factors in driving social entrepreneurial intention. These findings complement existing research that highlights the significance of personal values, attitudes, and orientations in determining social entrepreneurial intention. However, it was found that social vision does not have a direct influence but rather an indirect influence on social entrepreneurial intention through social entrepreneurial attitudes. The research contributes to the existing body of knowledge in the field of social entrepreneurship and provides practical implications for policymakers, practitioners, and stakeholders working towards the growth of social-based entrepreneurship, ventures, and start-ups.
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