BUSINESS MANAGEMENT STRATEGIES OF HOMES FOR THE ELDERLY
DOI:
https://doi.org/10.14456/aamr.2023.22Keywords:
Management Strategies, Homes for the Elderly, Owners, Managers, StaffsAbstract
This descriptive correlational research aimed to assess the needs of high-potential personnel in the elderly healthcare business in Chiang Mai, Thailand. The study involved 21 owners, managers, and 187 staff members from elderly healthcare businesses in the area. Standardized instruments were used to collect data on organizational culture and commitment, while a researcher-developed questionnaire was utilized to gather information on respondents' profiles and management strategies of homes for the elderly in Chiang Mai, Thailand. Results indicated that a majority of the owners and managers (52.4%) held a bachelor’s degree, while 54.6% had a master’s degree. Most respondents were female (76.2%) and between the ages of 41 and 50. For the staff respondents, 81.3% were female, with 57.8% holding a bachelor’s degree and 42.2% having less than a bachelor's degree. The majority of staff members were between 20 and 30 years old. In terms of the management strategies of the homes for the elderly, both owners/managers and staff rated marketing, human resources, financial, and operations management strategies as "5" on a scale, indicating a high level of implementation. Significant relationships were found between owners/managers and management strategies, as well as between staff and management strategies, indicating a meaningful association. However, no significant relationships were observed between owners/managers or staff profiles and management strategies. The findings provide insights into the status of management strategies and their relationships within homes for the elderly in Chiang Mai, Thailand.
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