ENTREPRENEURS’ CHARACTERISTICS THAT IMPACT SUCCESS IN ORGANIC FARMING

Abstract

The purpose of this research is to study the characteristics of entrepreneurs that affect their success in being smart farmers and the guidelines for developing them into agricultural entrepreneurs. In this research, qualitative methods were used with in-depth structured interviews and document studies. The research results found that 5 characteristics of entrepreneurs are: 1) Honesty. 2) Have basic knowledge and experience in the business that they do. 3) Stability, consistency and passion for learning. 4) Achievement motivation. 5) Learning from past experiences Developing farmers to become agricultural entrepreneurs involves (1) farmers being able to change their way of thinking from “doing more, getting less” to “doing less, getting more” (2) changing traditional agriculture to modern, and (3) emphasizing the use of Smart and Precision systems. Farming using ICT systems for creativity. For innovation in research and development, farmers must join the farmer network to strengthen their agricultural business and develop production to produce agricultural products that are certified for export. In addition, the development guidelines will help farmers have more income and a better quality of life for sustainable self-reliance. To promote ASEAN cooperation, there should be an agreement to promote trade, investment, and labor potential. and agricultural research for development. To find ways to coordinate international cooperation for sustainable development and upgrading of agriculture in Southeast Asia, the government must also support small entrepreneurs in their investment efforts and promote connectivity between the North-South Economic Corridor project and the East-West Economic Corridor.