GAME CHANGER TO BECOME A MARKET LEADER IN AGRICULTURAL PRODUCT TRADING WITH MARTECH
DOI:
https://doi.org/10.14456/aamr.2024.8Keywords:
MarTech, Marketing Technology, Marketing Automation, Sales IncreaseAbstract
This research aims to study and investigate the strategic implications and benefits of incorporating Marketing Technology (MarTech) in agricultural product trading. The research methodology is a literature review technique to ensure a comprehensive understanding of the complex dynamics of MarTech integration within agricultural trading businesses. MarTech plays a crucial role in transforming how business is conducted in agriculture by leveraging technology to enhance communication, marketing, and business management. Automated marketing systems, social media, and customer relationship management tools are examples of MarTech that assist farmers in reaching customers, increasing agricultural product sales, and fostering satisfaction in this digital age. MarTech is a vital solution that helps the agricultural sector adapt to change and grow efficiently in the current tech-driven world. By studying this, businesses can effectively utilize these technologies and game changers to become market leaders in agricultural product sales.
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