FACTORS AFFECTING THE DECISION TO PURSUE THE ACCOUNTING PROFESSION OF SENIOR HIGH SCHOOL STUDENTS IN THE EASTERN ECONOMIC CORRIDOR OF THAILAND
DOI:
https://doi.org/10.14456/aamr.2024.16Keywords:
Personal Interests, Self-Efficacy, Outcome Expectations, Social Cognitive Career TheoryAbstract
The researchers aimed to investigate whether factors of personal interests, self-efficacy beliefs, and outcome expectations affect the decision of senior high school students in the Eastern Economic Corridor (EEC) of Thailand to pursue a profession in accounting. The study included a cohort of 397 people who were chosen by purposive sample approaches, specifically Chonburi Sukkhabot School, Rayongwittayakom School 1, and Benchamaratrungsarit School 2. The study found that personal interests significantly positively impacted decision-making. However, self-efficacy beliefs also substantially influenced the choice to pursue a career in accounting. The component of outcome expectations has a positive impact on the decision to pursue a career in accounting, but it is not statistically significant. This suggests uncertainty about the quality of life and a lack of expectations before entering this field. Therefore, it is crucial to cultivate a thorough comprehension of practical advantages, interpersonal advantages, and intellectual advantages.
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