• Wenli HU Rajamangala University of Technology Thanyaburi, Thailand
  • Teetut TRESIRICHOD Rajamangala University of Technology Thanyaburi, Thailand



Green Entrepreneurial Orientation, Green Intellectual Capital, Green Supply Chain Management, Sustainable Performance


Based on the natural resource perspective and stakeholder theory, this study aims to investigate the mediating roles of green entrepreneurial orientation (GEO) on sustainable performance (SuP) in green intellectual capital (GIC) and green supply chain management (GSCM). This study is based on a survey of 516 Chinese manufacturing executives. As a methodological procedure, partial least squares structural equation modeling is used to test all hypothesized relationships. The results indicate that GEO has a positive impact on sustainable performance in the Chinese manufacturing industry and significantly influences sustainable performance through sustainable supply chain management and green intellectual capital. This study provides new empirical evidence that validates the mediating role of green intellectual capital and green supply chain management between green entrepreneurial orientation and sustainable performance. The implementation of a green entrepreneurial orientation in enterprises encourages environmental awareness and proactive actions within the organization, thereby promoting the development of green intellectual capital and green supply chain management, thus positively impacting sustainable performance. Developing a research model that provides managers insights to formulate strategies and useful perspectives to improve corporate sustainable performance.


Al‐Jinini, D., Dahiyat, S., & Bontis, N. (2019). Intellectual capital, entrepreneurial orientation, and technical innovation in small and medium‐sized enterprises. Knowledge and Process Management, 26(2), 69-85.

Alegre, J., & Chiva, R. (2013). Linking entrepreneurial orientation and firm performance: The role of organizational learning capability and innovation performance. Journal of Small Business Management, 51(4), 491-507.

Alsadi, A., & Aloulou, W. (2021). Impacts of strategic orientations on Saudi firm performance: is supply chain integration a missing link?. The International Journal of Logistics Management, 32(4), 1264-1289.

Asadi, S., Pourhashemi, S., Nilashi, M., Abdullah, R., Samad, S., Yadegaridehkordi, E., Aljojo, N., & Razali, N. (2020). Investigating influence of green innovation on sustainability performance: A case on Malaysian hotel industry. Journal of Cleaner Production, 258, 120860.

Chen, Y. (2008). The positive effect of green intellectual capital on competitive advantages of firms. Journal of business ethics, 77, 271-286.

Chen, Y., & Chang, C. (2011). Enhance environmental commitments and green intangible assets toward green competitive advantages: an analysis of structural equation modeling (SEM). Quality & Quantity, 47(1), 529-543.

Chienwattanasook, K., & Onputtha, S. (2022). The Impact of Inspirational Leadership on Green Supply Chain Management and Organizational Performance of Food and Beverage Companies. Asian Administration and Management Review, 5(1), 29-40.

Chin, T., Tat, H., & Sulaiman, Z. (2015). Green supply chain management, environmental collaboration and sustainability performance. Procedia Cirp, 26, 695-699.

Chin, W. (1998). The partial least squares approach to structural equation modeling. Modern methods for business research, 295(2), 295-336.

Cohen, J. (1988). Set correlation and contingency tables. Applied psychological measurement, 12(4), 425-434.

Cortes, A., Lee, Y., Cortes, J., & Liñan, I. (2021). Entrepreneurial orientation in supply chain management: a systematic review. International Journal of Entrepreneurial Knowledge, 9(1), 127-143.

Delmas, M., & Blass, V. (2010). Measuring corporate environmental performance: the trade‐offs of sustainability ratings. Business Strategy and the Environment, 19(4), 245-260.

Dijkstra, T., & Henseler, J. (2015). Consistent and asymptotically normal PLS estimators for linear structural equations. Computational statistics & data analysis, 81, 10-23.

Ermawati, E., Budiyanto, B., & Suwitho, S. (2024). The effects of internal driver, external pressure and green entrepreneurial orientation (GEO) on green supply chain management (GSCM) performance through GSCM practice in wood processing companies in Lumajang district. Uncertain Supply Chain Management, 12(2), 633-648.

Fang, Y. (2022). Green entrepreneurial orientation, boundary-spanning search and enterprise sustainable performance: The moderating role of environmental dynamism. Frontiers in Psychology, 13, 978274.

Fatoki, O. (2019). Green entrepreneurial orientation and firm performance in South Africa. VsI Entrepreneurship and Sustainability Center, 7(1), 247-262.

Golicic, S., & Smith, C. (2013). A meta‐analysis of environmentally sustainable supply chain management practices and firm performance. Journal of supply chain management, 49(2), 78-95.

Golsefid-Alavi, M., Sakhdari, K., & Alirezaei, A. (2021). A review of the literature on entrepreneurship and the environment: opportunities for researching on the green entrepreneurial orientation. Environmental Engineering and Management Journal, 20(5), 819-839.

Habib, M., Bao, Y., & Ilmudeen, A. (2020). The impact of green entrepreneurial orientation, market orientation and green supply chain management practices on sustainable firm performance. Cogent Business & Management, 7(1), 1743616.

Hair, J., Ringle, C., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing theory and Practice, 19(2), 139-152.

Hair, J., Ringle, C., & Sarstedt, M. (2013). Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance. Long Range Planning, 46, 1-12.

Hair, J., Sarstedt, M., Ringle, C., & Mena, J. (2012). An assessment of the use of partial least squares structural equation modeling in marketing research. Journal of the academy of marketing science, 40, 414-433.

Hair, J., Anderson, R., Babin, B., & Black, W. (2010). Multivariate Data Analysis: A Global Perspective. 7th ed. New Jersey: Pearson.

Hart, S. (1995). A natural-resource-based view of the firm. Academy of management Review, 20(4), 986-1014.

Henseler, J., Ringle, C., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the academy of marketing science, 43, 115-135.

Horbach, J., Rammer, C., & Rennings, K. (2012). Determinants of eco-innovations by type of environmental impact—The role of regulatory push/pull, technology push and market pull. Ecological economics, 78, 112-122.

Hu, L., & Bentler, P. (1998). Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. Psychological Methods, 3(4), 424-453.

Huang, C., & Kung, F. (2011). Environmental consciousness and intellectual capital management: Evidence from Taiwan's manufacturing industry. Management Decision, 49(9), 1405-1425.

Hulland, J. (1999). Use of partial least squares (PLS) in strategic management research: A review of four recent studies. Strategic management journal, 20(2), 195-204.

Inayat, A., Afridi, S., & Javed, A. (2022). Green intellectual capital, green absorptive capacity, green dynamic capabilities, and sustainable performance: Green intellectual capital and sustainable performance. City University Research Journal, 12(2), 152-170.

Jabbour, C., & de Sousa Jabbour, A. (2016). Green human resource management and green supply chain management: Linking two emerging agendas. Journal of Cleaner Production, 112, 1824-1833.

Jiang, W., Chai, H., Shao, J., & Feng, T. (2018). Green entrepreneurial orientation for enhancing firm performance: A dynamic capability perspective. Journal of Cleaner Production, 198, 1311-1323.

Joong‐Kun Cho, J., Ozment, J., & Sink, H. (2008). Logistics capability, logistics outsourcing and firm performance in an e‐commerce market. International Journal of Physical Distribution & Logistics Management, 38(5), 336-359.

Li, X., Yang, J., Liu, H., & Zhuang, X. (2021). Entrepreneurial orientation and green management in an emerging economy: The moderating effects of social legitimacy and ownership type. Journal of Cleaner Production, 316, 128293.

Linton, J., Klassen, R., & Jayaraman, V. (2007). Sustainable supply chains: An introduction. Journal of operations management, 25(6), 1075-1082.

Liu, J., & Xie, J. (2020). Environmental regulation, technological innovation, and export competitiveness: An empirical study based on China’s manufacturing industry. International journal of environmental research and public health, 17(4), 1427.

Makhloufi, L., Laghouag, A., Meirun, T., & Belaid, F. (2022). Impact of green entrepreneurship orientation on environmental performance: The natural resource‐based view and environmental policy perspective. Business Strategy and the Environment, 31(1), 425-444.

Malik, S., Cao, Y., Mughal, Y., Kundi, G., Mughal, M., & Ramayah, T. (2020). Pathways towards sustainability in organizations: Empirical evidence on the role of green human resource management practices and green intellectual capital. Sustainability, 12(8), 3228.

Martínez-Falcó, J., Sánchez-García, E., Millan-Tudela, L., & Marco-Lajara, B. (2023). The role of green agriculture and green supply chain management in the green intellectual capital-Sustainable performance relationship: A structural equation modeling analysis applied to the Spanish wine industry. Agriculture, 13(2), 425.

McGahan, A. (2021). Integrating insights from the resource-based view of the firm into the new stakeholder theory. Journal of Management, 47(7), 1734-1756.

Naughton, B. (2021). The rise of China's industrial policy, 1978 to 2020. México: Facultad de Economía México.

Pagell, M., & Wu, Z. (2009). Building a more complete theory of sustainable supply chain management using case studies of 10 exemplars. Journal of supply chain management, 45(2), 37-56.

Parrish, B. (2010). Sustainability-driven entrepreneurship: Principles of organization design. Journal of business Venturing, 25(5), 510-523.

Ramírez, Y., Dieguez-Soto, J., & Manzaneque, M. (2021). How does intellectual capital efficiency affect firm performance? The moderating role of family management. International Journal of Productivity and Performance Management, 70(2), 297-324.

Seman, N., Govindan, K., Mardani, A., Zakuan, N., Saman, M., Hooker, R., & Ozkul, S. (2019). The mediating effect of green innovation on the relationship between green supply chain management and environmental performance. Journal of Cleaner Production, 229, 115-127.

Seuring, S., & Müller, M. (2008) From a Literature Review to a Conceptual Framework for Sustainable Supply Chain Management. Journal of Cleaner Production, 16, 1699-1710.

Stone, M. (1974). Cross‐validatory choice and assessment of statistical predictions. Journal of the royal statistical society: Series B (Methodological), 36(2), 111-133.

Triguero, A., Moreno-Mondéjar, L., & Davia, M. (2013). Drivers of different types of eco-innovation in European SMEs. Ecological economics, 92, 25-33.

Vinzi, V., Chin, W., Henseler, J., & Wang, H. (2010). Handbook of partial least squares: Concepts, Methods and Applications. Heidelberg: Springer Berlin.

Walker, H., Di Sisto, L., & McBain, D. (2008). Drivers and barriers to environmental supply chain management practices: Lessons from the public and private sectors. Journal of Purchasing and Supply Management, 14(1), 69-85.

Wang, C. (2019). How organizational green culture influences green performance and competitive advantage: The mediating role of green innovation. Journal of Manufacturing Technology Management, 30(4), 666-683.

Wang, C., & Juo, W. (2021). An environmental policy of green intellectual capital: Green innovation strategy for performance sustainability. Business Strategy and the Environment, 30(7), 3241-3254.

Wu, W., & Yu, L. (2023). How Does Environmental Corporate Social Responsibility Affect Technological Innovation? The Role of Green Entrepreneurial Orientation and Green Intellectual Capital. Journal of the Knowledge Economy,

Xu, J., & Li, J. (2022). The interrelationship between intellectual capital and firm performance: evidence from China's manufacturing sector. Journal of Intellectual Capital, 23(2), 313-341.

Yildiz Çankaya, S., & Sezen, B. (2019). Effects of green supply chain management practices on sustainability performance. Journal of Manufacturing Technology Management, 30(1), 98-121.

Yong, J., Yusliza, M., Ramayah, T., & Fawehinmi, O. (2019). Nexus between green intellectual capital and green human resource management. Journal of Cleaner Production, 215, 364-374.

Yuan, B., & Xiang, Q. (2018). Environmental regulation, industrial innovation and green development of Chinese manufacturing: Based on an extended CDM model. Journal of Cleaner Production, 176, 895-908.

Yusliza, M., Yong, J., Tanveer, M., Ramayah, T., Faezah, J., & Muhammad, Z. (2020). A structural model of the impact of green intellectual capital on sustainable performance. Journal of Cleaner Production, 249, 119334.

Yusoff, Y., Omar, M., Zaman, M., & Samad, S. (2019). Do all elements of green intellectual capital contribute toward business sustainability? Evidence from the Malaysian context using the Partial Least Squares method. Journal of Cleaner Production, 234, 626-637.

Zaid, A., Jaaron, A., & Bon, A. (2018). The impact of green human resource management and green supply chain management practices on sustainable performance: An empirical study. Journal of Cleaner Production, 204, 965-979.

Zhang, J., Liang, G., Feng, T., Yuan, C., & Jiang, W. (2020). Green innovation to respond to environmental regulation: How external knowledge adoption and green absorptive capacity matter?. Business Strategy and the Environment, 29(1), 39-53.

Zhou, K., & Li, C. (2007). How does strategic orientation matter in Chinese firms?. Asia Pacific Journal of Management, 24, 447-466.




How to Cite