ENHANCING OPERATIONAL EFFICIENCY: INVESTIGATING TECHNOLOGY READINESS, ACCEPTANCE, AND UTILIZATION OF THAILAND NATIONAL SINGLE WINDOW IN IMPORT, EXPORT, AND LOGISTICS BUSINESSES
DOI:
https://doi.org/10.14456/aamr.2024.18Keywords:
Technology Readiness, Acceptance and Use of Technology, Thailand National Single Window, Intention, Logistics BusinessesAbstract
The research aimed to identify factors encouraging direct use, which could improve industry efficiency in the digital era. The research methodology in this research was quantitative research with survey method by using questionnaires for data collection. The respondents were 400 import, export, and logistics entrepreneurs in the Bangkok Metropolitan Region who have previous experience in using Thailand National Single Window (NSW) system. The results of hypothesis testing revealed that technology readiness (optimism and innovativeness) and acceptance and use of technology (performance expectancy, effort expectancy, social influence, and facilitating conditions) affected intention to use the system. Acceptance and use of technology (performance expectancy, effort expectancy, social influence, and facilitating conditions) affected actual usage behavior whereas intention to use the system also affected actual usage behavior. Besides, technology readiness (optimism and innovativeness) affected actual usage behavior through intention to use the system at a statistical significance level of .001.
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