CAUSAL RELATIONSHIP MODEL OF FACTORS INFLUENCING THE SUCCESS OF COMMUNITY ENTERPRISES IN NONTHABURI, THAILAND
DOI:
https://doi.org/10.14456/aamr.2024.31Keywords:
Share Value of Sufficiency Economy Philosophy, Innovation Management Capability, Success of Community Enterprises, Causal Relationship ModelAbstract
This study aimed to develop and examine the consistency of a causal relationship model of factors influencing the success of community enterprises in Nonthaburi Province of Thailand. The research utilized quantitative methods and collected data through questionnaires from 384 community enterprise entrepreneurs selected through multi-stage sampling. The study's results indicated that the community enterprise entrepreneurs shared common values in conducting business based on the Sufficiency Economy Philosophy, had strong innovation management capabilities, and achieved high levels of success in their enterprises. The developed causal relationship model of factors influencing the success of community enterprises in Nonthaburi aligned well with empirical data, with the following fit indices: CMIN/df = 1.249, GFI = 0.976, NFI = 0.986, CFI = 0.997, RMSEA = 0.026, RMA = 0.015, and a coefficient of determination of 0.947. This indicated that the variables in the model could explain 94.7% of the variance in the success of community enterprises in Nonthaburi. Furthermore, it was found that shared values in conducting business based on the Sufficiency Economy Philosophy and innovation management capability had a direct and statistically significant influence on the success of community enterprises in Nonthaburi at the .01 level.
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