STRUCTURAL EQUATION MODELING OF CAUSAL RELATIONSHIPS OF FACTORS AFFECTING THE SUSTAINABLE SUCCESS OF HANDICRAFT COMMUNITY ENTERPRISES IN THE CENTRAL REGION OF THAILAND
DOI:
https://doi.org/10.14456/aamr.2024.33Keywords:
Leadership, Group Culture Based on the Philosophy of Sufficiency Economy, Engagement, Sustainable Success, Handicraft Community EnterprisesAbstract
Community enterprises play a crucial role in the economic and social development of communities. To promote their effective operation, it is essential to emphasize leadership, and a group culture based on the philosophy of sufficiency economy to enhance the success of community enterprises. Therefore, this research aims to develop a structural equation model of the causal relationships of factors affecting the sustainable success of handicraft community enterprises in the central region of Thailand. The sample consists of 420 members from handicraft community enterprises in the central region, selected through multi-stage random sampling. Data were collected using questionnaires and analyzed using structural equation modeling. The results indicated that leadership, group culture based on the sufficiency economy philosophy, and engagement positively affected the sustainable success of community enterprises. Additionally, leadership and group culture based on the sufficiency economy philosophy positively affected member engagement. Leadership also positively affected the group culture based on the sufficiency economy philosophy, with a statistical significance level of .05.
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