THE INFLUENCE OF NATIONAL CULTURAL DIMENSIONS ON THE BUSINESS OPERATIONS OF MUSLIM ENTREPRENEURS IN CHIANG MAI, THAILAND
DOI:
https://doi.org/10.14456/aamr.2025.6Keywords:
National Cultural Dimensions, Business Performance, Muslim EntrepreneursAbstract
This research examines the national cultural dimensions that influence the business operations of Muslim entrepreneurs in Chiang Mai, Thailand. The study employs Confirmatory Factor Analysis and synthesizes the model using the Multiple Indicators Multiple Causes Model with the AMOS software. The unit of analysis consists of 321 Muslim entrepreneurs in Mueang Chiang Mai. It was found that Muslim entrepreneurs in Chiang Mai place the highest importance on organizational learning and growth. Internal processes rank second, followed by business performance and customer-related factors. The cultural dimension factors affecting business performance, ranked by total path coefficients, are masculinity and femininity, time orientation in work and life, individualism and collectivism, and power distance. The cultural dimension of Uncertainty avoidance had no significant effect on business operations. The qualitative research indicated that all cultural dimension factors impact business performance, which differs from the quantitative findings. The study’s recommendations include promoting gender equality in the workplace, developing time management training programs, creating mechanisms to support adaptability to uncertainty, and enhancing cultural understanding in business management. These will enhance the capabilities of Muslim businesses in Chiang Mai and foster a conducive environment for long-term development and sustainability.
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