THE CAUSAL FACTORS OF LEISURE SPACES AND THEIR IMPACTS ON REVISIT: A CASE STUDY OF COMMUNITY MALL IN SONGKHLA, THAILAND
DOI:
https://doi.org/10.14456/aamr.2025.9Keywords:
Location, Community Mall, Leisure Space, Facility, TenantsAbstract
This study examines two key objectives: 1) the impact of the physical environment, encompassing location, facilities, and tenant composition, on the quality of leisure spaces in community malls, and 2) the influence of leisure spaces on customers’ intention to revisit community malls. Employing a non-probability convenience sampling method, data were collected via questionnaires distributed at the Hat Yai Village project in Songkhla, Thailand, with a total sample size of 800 respondents. Structural equation modeling was utilized to analyze the data. The reliability of the constructs, as measured by Cronbach's alpha, showed high internal consistency: physical environment (α = 0.911), leisure space (α = 0.950), and revisit intention (α = 0.912). The findings reveal that location, facilities, and tenant mix significantly influence leisure spaces, which, in turn, play a critical role in shaping customers’ intentions to revisit community malls. These results underscore the importance of strategic development of physical environments to enhance leisure spaces, thereby boosting the competitiveness of community malls. The study’s insights contribute to the advancement of community mall management and planning, with implications for sustainable urban development in Songkhla and beyond.
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