CREATING BUSINESS MANAGEMENT GUIDELINES FOR THAI BOXING TRAINING: A CASE STUDY OF SAI-MA THAI BOXING GYM IN NONTHABURI, THAILAND

Abstract

This research aims to create guidelines or strategies for the Thai boxing training case study of some Thai boxing gyms in Nonthaburi province, Thailand. The independent variables cover staff and trainer, training equipment, training program, and pricing and traveling of Thai boxing GYM, while satisfaction opinions are the dependent variables. The sample is four hundred eighty-six foreign trainee responders from the Western and Asian zones. Factor analysis and Structural equation modeling techniques seek the effective manifest variable, factor, and the relationship between latent factors. Statistical data processing shows that Westerners prefer fighting approach training programs while Asian trainees prefer strengthening their health. The findings are used to create training operation management guidelines that properly and directly serve the trainees in a particular nation. Three factors (“staff and trainer,” “training program,” and “pricing & traveling”) have significant effects on the factor “trainee’s opinion in training.” The factor “training equipment” does not have a direct impact on “trainee’s opinion in training” but has a direct effect on “staff and trainer” and “training program.” The result of the fitted structural equation model provides the most significant attributes that should be used to significantly improve the Thai boxing training operation to increase trainee satisfaction. The mean magnitude of the relative error percentage of the model (MMRE) cross-validation is ±21%. The post-test of trainees’ satisfaction with the proposed new training operation shows that trainees have more significance than the current ones.