ENHANCING EMPLOYEE PERFORMANCE IN THAILAND'S ICT INDUSTRY: THE ROLES OF AUTHENTIC LEADERSHIP AND WORK-LIFE INTEGRATION
DOI:
https://doi.org/10.14456/aamr.2025.32Keywords:
Authentic Leadership, Work-Life Integration, Employee Performance, ICT Industry, ThailandAbstract
This research explores the relationships between authentic leadership, work-life integration, and employee performance within Thailand's Information and Communication Technology (ICT) industry. Using a qualitative research design, data were collected through structured interviews with eight key informants and analyzed via content analysis. The findings reveal that authentic leadership, characterized by sincerity, transparency, fairness, and openness, significantly fosters employee trust, motivation, and commitment. This leadership style supports employee development through clear communication and skill enhancement, leading to improved performance. Furthermore, a strong emphasis on work-life integration, reflected in flexible policies and comprehensive wellbeing support, reduces employee stress and enhances their potential. The synergy between authentic leadership and supportive work-life practices directly contributes to improved employee performance and sustainable human resource management within ICT organizations.
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