TOWARDS AGE-FRIENDLY DESTINATIONS: ASSESSING ELDERLY TOURIST NEEDS AND MANAGEMENT APPROACHES IN LOWER NORTHERN THAILAND
DOI:
https://doi.org/10.14456/aamr.2026.1Keywords:
Elderly Tourism, Tourism Management, Universal Design, Destination Readiness, Inclusive TourismAbstract
This study investigates effective tourism management strategies for elderly travelers in Thailand's Lower Northern Region, addressing the global demographic shift towards an aging society. It pursued a dual objective: first, to analyze the specific needs and preferences of elderly tourists regarding local attractions and services, and second, to assess the readiness of existing tourism destinations to accommodate these requirements. A descriptive approach was employed, collecting data from 400 Thai tourists aged 60 and above who had visited the region, using semi-structured questionnaires and interviews. Additionally, a Universal Design-based evaluation was conducted across 60 sites in five provinces: Phitsanulok, Phichit, Nakhon Sawan, Uttaradit, and Phetchabun. Findings reveal that elderly tourists prioritize accessible infrastructure, including barrier-free facilities, well-trained service staff, and clear information. Cultural and spiritual attractions emerged as the most preferred destinations. While Phetchabun exhibited the highest age-friendliness, notable gaps persist between elderly visitors' expectations and the current infrastructure across the region. This research underscores the urgent need for inclusive design, cross-sector collaboration, and innovative service development to create sustainable and age-friendly tourism ecosystems in Thailand, positioning the Lower Northern Region as a model for an aging society.
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Copyright (c) 2026 Kanchanaphong KAMONTHON, Khaokhom THANAPON, Pongwiritthon KAJORNATTHAPOL
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