Personnel Strategy for Multinational Firms: A Case Study of the Walt Disney Company in China

Abstract

This paper investigated the nature of personnel strategy of multinational firms, focusing on the Walt Disney Company in China. The experiences of executives with extensive experience working for Disney in China served as the data for this qualitative case study. The method involved semi-structured interviews and qualitative data analysis in order to study the challenges faced by multinational corporations when developing their personnel strategies, and the policies they implemented to overcome these obstacles. The result of this investigation shows how multinational firms can design their personnel strategies to succeed in a range of different environments. Executives can use the results of this paper when developing personnel strategies for their multinational firms. The findings contain suggestions for how multinational firms can formulate successful recruiting, on-boarding, training, and retention policies to develop successful personnel strategies.