Resort front staff Career to Support Local Culture of Phetchaburi, Thailand

Abstract

This research is a mixture method with quantitative and qualitative approach. The study aims 1) to study the career competency of the resort front staff in Phetchaburi Province. 2) to study local culture of Phetchaburi Province. 3) to develop career competency and local culture knowledge of the resort front staff in Phetchaburi Province. The population is the 597 resort front staff in Phechaburi Province. The 234 sample was selected by multi-stage random sampling. The instrument used in quantitative is a questionnaire with content validity IOC = 0.60-1.00 and reliability = 0.82. Semi-structured interview used in qualitative data collection. All questionnaire or 100 % had returned. Frequency, percentage, mean, standard deviation and content analysis were used for data analysis. The results indicated that 1) career competency of resort front staff consists of General Competency and Career Competency which have at a high level in overall. 2) The well- known local cultures of Phetchaburi Province include Tan Tanod, Kan Tang Yuak, Pleng Prob Kai koh Phon, Lai Thong Boran, Wing Wou Lan and Sakul Chang Muang Phet. The results show that the resort front staff has local culture supporting participation at a moderate level. 3) The required career competency development was Team working, Good Service Mind and Responsible on Duty. The required local culture development is Pleng Prob Kai koh Phon. Finally, Pleng Prob Kai koh Phon training program was organized. The result shows that the resort front staff achieved the criteria of score test and has satisfaction at a high level.