Women’s Political Communication: The Case Study of Karolin Margret Natasa

Abstract

Political participation of women in politics consists of several sectors; 1) women as voters who determine the vote acquisition in elections, 2) women as actors of political strategy and 3) women as members or legislative candidates in elections. Political communication using social media is one of the most effective ways to do this considering the progress of information technology is growing very rapidly. This study focus on political communication conducted by Karolin Margret Natasa who is on Instagram's social media account. The study refers to Aristotle's theory, namely Communicative Ideology, Emotional Quality and Core Arguments as research frame work base. This research method uses qualitative research data that has been collected through Instagram social media and then processed through NVivo software, the data is matched with research that has determined indicators. The coding process is adjusted to the theory used. Classification of data as a process of retranslation of data coding, classification process using NVivo cross tabulation, cross tabulation as a process of comparing each data. The last stage in the NVivo analysis process is the display of data in the form of graphs and tables, the analysis model in NVivo is called the five-step analysis. So the results of this study that Karolin’s political communication through Instagram gets 15% Communicative Ideology, 19% Emotional Quality, and 65% Core Arguments.