STRATEGIC MODEL OF CREATIVE TOURISM AFTER COVID ENDERMIC OF CHAINAT PROVINCIAL ADMINISTRATIVE ORGANIZATION, THAILAND

Abstract

The goal of this research is to applying three method of 1) sufficiency economy philosophy (hereinafter referred to as SEP) related to 2) King Rama IX's wisdom and 3) STEP skills based on transforming creative tourism after COVID-19 endemic to reap benefits at macro and micro level for response to designed a strategic model of transforming creative tourism after COVID-19 endemic to Chainat Provincial Administrative Organization, Thailand. Based on the review of related literatures and the Delphi consensus on 18 experts about to applied SEP related to three powerful working conditions of King Rama IX's wisdom. It is essential to strengthen understanding, connecting and developing, includes the value chain of STEP skills as creative tourism skills. To achieve this, the application of STEP skills is due to cognitive as creative on the supply for skills at macro level, socio-emotional or soft skills as innovation on the demand for skills, and job-relevant as creative and innovation on the supply and demand for skills at macro and micro level. The results revealed that 1) transforming understanding in creative on the supply for skills 2) transforming connecting in innovation on the demand for skills 3) transforming developing with a view to achieve sustainable development to improve the passionate tourism communities. In response to designed a strategic model of transforming creative tourism after COVID-19 endemic to Chainat Provincial Administrative Organization base on the above three transforming includes new trend of creative tourism about progress with balance to passionate tourism communities such as gastronomy, city of life entrusts, immersive explorers and explorers of cultural etc.