STRATEGIC LEVERS FOR GROWTH AND SUSTAINABILITY: A POST-COVID-19 SEM ANALYSIS OF LARGE THAI ORGANIZATIONS
DOI:
https://doi.org/10.14456/apsr.2025.8Keywords:
Organizational Growth, Sustainability, Post-COVID-19, Strategic Management, ThailandAbstract
This study investigates the strategic drivers of organizational growth and sustainability in the post-COVID-19 era. Utilizing Structural Equation Modeling (SEM) on data from 680 professionals in large publicly listed Thai corporations, the research examines the interrelationships among leadership, organizational policy, employee engagement, and innovation/technology. The findings indicate that employee capabilities and innovation strongly predict both growth and sustainability. Organizational policies significantly influence growth, while leadership has a stronger effect on sustainability. These results suggest that aligning internal strategies with innovation and inclusive leadership is vital for competitiveness and resilience. The integrated framework emphasizes the central roles of employee empowerment, collaborative teams, and strategic leadership. While contextualized to the Thai setting, the results provide valuable insights for corporate managers and policymakers globally seeking to promote sustainable organizational development in a rapidly changing environment. The limitations of the study, such as its cross-sectional design and focus on Thai firms, are also acknowledged, paving the way for future research.
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