The influence of environmental values and attitudes on student intentions to participate in a mobile phone take back program

Main Article Content

Siti Mahsanah Budijati

Abstract

One of a mobile phone take back program’s goals is to preserve the environment. Participation of consumers in such a take back program will succeed if a collection process is the first step in reverse logistics. This research studied the intent of consumers, especially university students, to participate in a mobile phone take-back program based on the influence of their environmental values and attitudes, using structural equation modeling. A survey was conducted of 184 university students in Indonesia. The results showed that environmental values had a positive and significant effect on environmental attitudes, but environmental attitudes did not give a significant effect on student intentions to participate in a mobile phone take back program. These results can be used as a reference for mobile phone companies to implement a suitable take back program, especially for university students.

Article Details

How to Cite
Budijati, S. M. (2017). The influence of environmental values and attitudes on student intentions to participate in a mobile phone take back program. Asia-Pacific Journal of Science and Technology, 22(1), APST–22. https://doi.org/10.14456/apst.2017.24
Section
Research Articles

References

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