Chulalongkorn Business Review is a journal that publishes articles in accounting, management, finance, marketing, applied statistics, insurance, and IT. The journal has been published quarterly and widely recognized by researchers and practitioners in Thailand for more than 40 years. The Chulalongkorn Journal of Business Review will accept academic and research papers as well as letters to the Editor, which express opinions on the works published, written in English and Thai, in any field related to business administration. It aims to publish high quality papers that are theory-oriented and will contribute to the further development or creation of a new body of language or those emphasizing practicality that can be adopted or practised in business administration. 

Vol. 42 No. 1: ISSUE 163, JANUARY - MARCH 2020

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