Creative Business and Sustainability Journal

Announcements

Call for Paper for Vol.45 No.1 January-July 2023

2022-01-21

We invite you to publish your article to the CBSJ for Vol.45 No.1 January-July 2023

Read more about Call for Paper for Vol.45 No.1 January-July 2023

Current Issue

Vol. 45 No. 1: January - June 2023

Published: 2023-07-18

Research Articles

Strategic Alignment of Eco-Practices: The Mediator of Eco-Controls in Translating Environmental Strategy

Kanya Sannamwong, Wila-sini Wongkaew, Danupol Hoonsopon

1-21
- PDF
Driving Brand Evangelism of Fast-Food Brands in Thailand: The Mediator Role of Online Brand Community Engagement

Teeraputr Panyapruek, Pensri Jaroenwanit

22-38
- PDF
ELDERLY SEGMENTATION, ACCULTURATION TO GLOBAL CONSUMER CULTURE, AND CONSUMPTION PATTERN IN THAILAND

Nuttapol Assarut, Somkiat Eiamkanchanalai, Suwanee Surasiangsunk

39-58
- PDF
Does Online-offline Brand Image Consistency Influence Brand Relationships? Empirical Research on Retail Brands

Yue Huang, Lu Suo

59-80
- PDF
Consequences of Irritating Brand Behavior on Social Media: Examining Negative Consumer Sentiment

Chonlada Sajjanit

81-103
- PDF

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ISSN : 2821-9236

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