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Creative Business and Sustainability Journal

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Announcements

Call for Paper for Vol.45 No.1 January-July 2023

2022-01-21

We invite you to publish your article to the CBSJ for Vol.45 No.1 January-July 2023

Read More Read more about Call for Paper for Vol.45 No.1 January-July 2023

Current Issue

Vol. 45 No. 1: January - June 2023
Published: 2023-07-18

Research Articles

  • Strategic Alignment of Eco-Practices: The Mediator of Eco-Controls in Translating Environmental Strategy

    Kanya Sannamwong, Wila-sini Wongkaew, Danupol Hoonsopon
    1-21
    • PDF
  • Driving Brand Evangelism of Fast-Food Brands in Thailand: The Mediator Role of Online Brand Community Engagement

    Teeraputr Panyapruek, Pensri Jaroenwanit
    22-38
    • PDF
  • ELDERLY SEGMENTATION, ACCULTURATION TO GLOBAL CONSUMER CULTURE, AND CONSUMPTION PATTERN IN THAILAND

    Nuttapol Assarut, Somkiat Eiamkanchanalai, Suwanee Surasiangsunk
    39-58
    • PDF
  • Does Online-offline Brand Image Consistency Influence Brand Relationships? Empirical Research on Retail Brands

    Yue Huang, Lu Suo
    59-80
    • PDF
  • Consequences of Irritating Brand Behavior on Social Media: Examining Negative Consumer Sentiment

    Chonlada Sajjanit
    81-103
    • PDF
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ISSN : 2821-9236

           

       

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Editor : Assoc. Prof. Wattana  Viriyasitavat, Ph.D.

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Creative Business and Sustainability Journal (CBSJ)

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Chulalongkorn University,

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