Published: 2026-07-31

Research Articles

Solo Fashion Shopping in Department Stores: Unique Style Journeys of Thai Female Customers

Dang Khoa Nguyen, Armaj Sombunjaroen

1-19

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The Mediating Role of Customer Trust in the Relationship Between Online Platform Quality Dimensions and Repurchase Intention

Mahatthakorn Plensamai

20-37

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Networking and Promotability across Management Levels: A Case from Thailand

Patchara Popaitoon, Nuttirudee Charoenruk, Pasu Decharin

38-58

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The Digital-Cultural Nexus: Brand Development Mechanisms of Small and Medium-sized Tea Enterprises in Guizhou, China

zhimin jiang, Prakaikavin Srijinda

59-79

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Unlocking the Growth-Value Puzzle: The Strategic Role of Tax Planning in Value Creation in the Thai Capital Market

Chattima Yokcive, Supawee Ruangsurat, Malee Phomchaoon, Penprapak Manapreechadeelert

80-104

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The Structural Challenges on Coordinating a Local Business Network Towards a Sustainable Community-Based Tourism

Napatsanun Chatchayaladasiri , Pichaphob Panphae, Ravee Phoewhawm

105-123

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