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This research is aimed at investigating how organic agriculture practice influences the competitive advantage and cost performance of Thai organic jasmine rice farmers in the northeastern region. For this study, we adopt a natural-resource-based view (NRBV) to explain these relationships operationalized through the analysis of survey data from questionnaires distributed after purposive sampling. We received 238 completed valid responses. The statistics analysis was carried out through the partial least squares structural equation modeling (PLS-SEM) for measurement and structural model. The outcomes show that the measurement model has reliability, convergent validity and discriminant validity, while fitting in structural model. The results also reveal that organic practices, as represented by the bottom of the pyramid and pollution prevention under NRBV, significantly positively influence competitive advantage for Thai organic farmers. In addition, the findings indicate that competitive advantage significantly impacts favorably on financial performance in terms of cost reduction for Thai organic farmers. The results of this research could lead to guideline for supporting Thai farmers’ organic agriculture.
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