Effect of Travel Motivation and Tourist Satisfaction on Tourism Information and Experience Sharing Behavior via Smartphone of Foreign Tourists in Thailand

Authors

  • Worapat Thummakriengkrai Chulalongkorn University
  • Nuttapol Assarut Chulalongkorn University

Keywords:

Sharing Behavior, Push Motivation, Pull Motivation, Tourist Satisfaction

Abstract

Nowadays, customers relied on information more from other customers than from the companies, including the information and experiences sharing from smartphone in tourism industry. This study aims to analyze the impacts of travel motivation on tourist satisfaction, on-site sharing behavior, and post-trip sharing intention. Survey data obtained from three hundred and fifty-five respondents using quota sampling according to statistics of foreign tourists from seven nationalities in 2017. The results showed that tourists with different nationalities have different aspects of tourism motivation. This, intern, affects their on-site sharing behavior and post-trip sharing intention. Tourism authority can use these results to create strategies enhancing tourists’ online information sharing behavior to promote tourism in Thailand.

Author Biographies

Worapat Thummakriengkrai, Chulalongkorn University

Faculty of Commerce and Accountancy

Nuttapol Assarut, Chulalongkorn University

Faculty of Commerce and Accountancy

Downloads

Published

2020-06-02

How to Cite

Thummakriengkrai, W., & Assarut, N. (2020). Effect of Travel Motivation and Tourist Satisfaction on Tourism Information and Experience Sharing Behavior via Smartphone of Foreign Tourists in Thailand. Creative Business and Sustainability Journal, 42(2), 1–29. Retrieved from https://so01.tci-thaijo.org/index.php/CBSReview/article/view/242100

Issue

Vol. 42 No. 2: ISSUE 164, APRIL - JUNE 2020

Section

Research Articles

License

Opinions and discussions in papers published by the Creative Business and Sustainability Journal (CBSJ) are deemed as personal opinions and the responsibility of the writers. They are not the opinions or responsibility of the Chulalongkorn Business School of Chulalongkorn University.

Papers, content, information etc. appearing in the Journal are deemed to be the copyright property of the Chulalongkorn Business School of Chulalongkorn University. Anybody or any organization that wishes to publish any part of them or use them in any way must obtain written permission from the Chulalongkorn Business School, Chulalongkorn University.