Published: 2023-06-29

Full Issue

Editorial Board Guideline Table of Content Editor's Note

Articles

Data Storytelling in COVID-19 Pandemic of Center for COVID-19 Situation Administration Facebook Fanpage

Kittikun Khakhai, Patchanee Cheyjunya

1-16

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Discursive Strategies in Designing Textbook Tasks: Critical Subjectivities and Embodiments

John Ponsaran

17-30

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The Relationship between Interest in Online Sales Promotion and Impulsive Buying for Cosmetics among Chinese Generation Z Consumers

Peilin Peng, Papaporn Chaihanchanchai

31-40

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Does the Information Posted by Netizens Affect Your Mood? An Exploration through Consumer Socialization Theory

Chenicha Praphruetmon

41-51

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Segmenting Thai Generation Z Consumers on Cruelty-free Products: Their Value, Attitude, Brand Loyalty, and Purchase Intention

Emmika Lounporn, Teerada Chongkolrattanaporn

52-62

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