Published: 2025-12-24

Research Article

An Analysis of Persuasive Communication Strategies in Call Center Scams

Walee Preechapanyakul

1-18

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Influences of Perceived Credibility of Football Social Media Influencers on Followers’ Attitudes and Behaviors

Apisit Supakitcharoen, Saravudh Anantachart

19-47

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The Influence of Cybervictimization through Online Communication and Loneliness toward Depression among Undergraduate Students of Chiang Mai Rajabhat University

Supatatt Dangkrueng

48-69

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A Comparative Study of Demographic Characteristics and Consumers' Perception of the Government Savings Bank Brand Personality

Nalinrat Suriyachot, Anyamanee Pakdeemualchon

89-124

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Academic Article

The Representation of Marginalized Women through the Character “Mo” in The Paradise of Thorns

Punyiga Kajitrabin

70-88

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