A Comparison of Social Values Between China and Thailand Using “COVID-19” and Its Related New Words การศึกษาเปรียบเทียบคำศัพท์ใหม่ที่เกี่ยวข้องกับสถานการณ์ “โควิด-19” ตามมุมมองของค่านิยมระหว่างสังคมจีนและไทย

Abstract

This study aims to compare social values between China and Thailand during the COVID-19 pandemic. It is based on the theory of linguistic memes, which considers situations for triggering, channels for diffusion, methods for diffusion, and circumstances for formation. The method used in our study is to compare the top six recently created Chinese words related to "COVID-19" from "Hanyu Pandian," which is held by The Commercial Press and the National Language Resources Monitoring and Research Center, and the top six recently created Thai words related to "COVID-19" from Google Trends Thailand. According to our research, battling the pandemic is a concern for both the Chinese government and the populace. The new Chinese words therefore refer to aiding the pandemic-affected areas. The values of collectivism were reflected in it. The economy is a bigger concern for the Thai government and people than the pandemic is. The majority of the popularly searched words relate to government relief measures. These actions can provide alleviation for the populace and stimulate consumption in line with the social values of prioritizing happiness and consuming with enjoyment. Individual-centered ideals are reflected in consistency.