Main Article Content
This research aims to: 1) study the behavior of information retrieval on health tourism in Thailand; 2) development and evaluation of ontology of health tourism in Thailand. The research method is divided into 2 phases: 1) study and requirement: the questionnaires were used as the research tool for 384 respondents; and 2) design and development of ontology of health tourism in Thailand: Protégé program as the research tool. The questionnaires for evaluation were used as the research tool for 5 experts. The data was analyzed by frequency, mean and standard deviation.
The results revealed 218 males and 166 females. Most of them had no experience in 194 health tourism, 333 were interested in health tourism and 292 people has no experience in searching for health information. The most searched information is hotel information ( = 4.51), followed by location information ( = 4.48) and product information ( = 4.41). The development of ontologies for health tourism consists of 8 main classes: Accommodation, Restaurants, Activities, Place, Attraction, Health Tour, Products and Location. The ontology evaluation developed found that the overall ontology developed was most appropriate ( = 4.54)
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