Main Article Content
This research aimed to 1) study the context of creative tourism resources 2) analyze strengths, weaknesses opportunities and threats 3) create approaches for creative tourism development on sustainable community resources. The combination of qualitative and participatory action research was used as a method of the study among 30 key informants consisting of the public sector, the private sector, tourists and citizens. The study founded that 1) the significant creative tourism resources of Koh Kham Yai Island are Koh Kham Yai Beach, aquatic animal resources traditional ways of fishing, Songkran Festival in Pattaya, the tradition of carrying girls into the water and the demonstration of processing products from local resources, 2) the SWOT analysis was found that strengths are being in the proper location of Koh Kham Yai Island and nearby tourist attractions. Weaknesses are the lack of basic utilities. Opportunities are developing to a national tourist destination emphasizing the outstanding nature. Threats are those who live in the community migrate to work. 3) Approaches for creative tourism development on sustainable community resources in Koh Kham Yai Island are Koh Kham Yai community create a sustainable marine ecotourism destination brands, create gastronomy tourism brands, fishing social tourism brands, local culture tourism brands and sustainable society development in order to develop the local economy, develop the society, preserve culture, mind development and sustainably conserve the environment.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
1. Any views and comments in the FEU Academic Review Journal are the authors’ views. The editorial staff have not to agree with those views and it is not considered as the editorial’s responsibility.
2. The responsibility of content and draft check of each article belongs to each author. In case, there is any lawsuit about copyright infringement. It is considered as the authors’ sole responsibility.
3. The article copyright belonging to the authors and the Far Eastern University are copyrighted legally. Republication must be received direct permission from the authors and the Far Eastern University in written form.
Chiwakunanan, D. (2017). Influence of reviewer in online media and the decision to travel in thailand. (Independent Study,Master of Business Administration Faculty of Commerce and accountancy, Thammasat University). [In Thai]
Chonburi Provincial Office Development Strategy Group. (2017). Chonburi Provincial Development Plan 2018 – 2021. Chonburi: Chonburi Provincial Office. [In Thai]
Dhamabutra, P. (2017). Approaches for Sustainable Integrated Creative Tourism Development on the basis of Thai ldentity and Way of Life in Bangkoknoi District, Bangkok Thailand. Sisaket Rajabhat University Journal. 13(3), 73-74. [In Thai]
Department of Tourism, Ministry of Tourism and Sports. (2015). Thailand Tourism Strategic Plan2015- 2017. Bangkok: Ministry of Tourism and Sports. [In Thai]
Designated Areas for Sustainable Tourism Administration (Public Organization). (2018). Creating Creative Tourism Toolkit. Bangkok: Bookplus Publishing Co., Ltd. [In Thai]
Esichaikul, R. (2014). Tourism concept &Tourism resource features. Nonthaburi: Sukhothai Thammathirat Open University. [In Thai]
Esri, i-cubed, USDA, USGS, AEX, GeoEye, Getmapping, Aerogrid, IGN, IGP, UPR-EGP, and the GIS User Community. (2021). Leaflet-providers preview. Retrieved April 20, 2021, from https://leaflet-extras.github.io/leaflet-providers/preview/.
Energy Policy and Planning Office. (2016). Strategic Plan 2016-2020. bangkok; Ministry of Energy. [In Thai]
Jittangwattana, B., (1999), Sustainable tourism planning. Chiang Mai; Chiang Mai University. [In Thai]
Kispredarborisuthi, B. (2011). Social sciences research methodology. Bangkok: Chulalongkorn University Press. [In Thai]
Ministry of Tourism and Sports. (2015). Tourism Action Plan in the East Coast Tourism Development Area 2016 - 2020. Bangkok: Ministry of Tourism and Sports. [In Thai]
Ministry of Tourism and Sports. (2016). The Second National Tourism Development Plan (2017-2021). Bangkok: Ministry of Tourism and Sports. [In Thai]
Ministry of Tourism and Sports. (2017). Tourism Economic Review. Bangkok: Ministry of Tourism and Sports. [In Thai]
Pispunt, P. & Kunta, K., (2020). Waste Management and Implementation of the Green National Park project for Waste in Phu Ruea National Park, Loei Province. Journal of Research and Development Buriram Rajabhat University. 15(2). 113-114. [In Thai]
Potjana, S. (2013). CBT Standard Handbook Community. Chiangmai: Wanida karnpim. [In Thai]
Srisatidnaraku, B. (2007). Leadership and strategic management in nursing organization for the 21st century. Bangkok: Chulalongkorn University Press. [In Thai]
Thongma, W. (2011). Sustainble Cultural Tourism Development of Chinese Community, Mae-ngon Watershed Area, Fang District Chinagmai. Chiangmai: Maejo University. [In Thai]
The Prime Minister's Office. (2016). The Twelfth National Economic and Social Development Plan, 2017-2021. Bangkok: Office of the National Economic and Social Development Board. [In Thai]
The Prime Minister's Office. (2018). Thailand's National Strategy B.E. 2561 - 2580 (A.D. 2018 - 2037). Bangkok: Office of the National Economic and Social Development Board. [In Thai]
Wannasiri, N. (2007). Social and Cultural Anthropology. Bangkok: Xpernet Press. [In Thai]
Weihrich. H. (2021). The TOWS Matrix-A Tool for Situational Analysis. University of San Francisco. Retrieved July 21, 2021 from https://nonprofitbuilder.org/storage/303/TOWS-Long-Range-Planning-Heinz-Weihrich.pdf.
Wichasawat, W. (2020). Guidelines for Potential Development of Administration and Management of the Ancient Community at Ban Chianghian, Maha Sarakham Province. Journal of International and Thai Tourism. 15(2), 31-32. [In Thai]