A Qualitative Study of Recruitment Processes and Hiring Technology Adoption in Thai Organizations
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Abstract
The objectives of this research were: 1) to investigate the characteristics of Thai commercial organizations’ recruitment process, and 2) to explore which advanced technology in Thai commercial organizations’ recruitment process is required the most. This qualitative research was conducted via in-depth interviews to collect up-to-date primary data. A total of 25 key informants including professionals with significant experience in Human Resource and recruitment practices from different industries and business sizes were considered in this study. A purposive sampling method was conducted during a period of almost 4 months. The findings revealed that 1) the recruitment process in Thai commercial organizations had several key characteristics for connecting with and recruiting candidates. For example, the use of digital job advertising on their website and social media and aimed to reach a wider pool of candidates. Other key findings demonstrated the use of other technology, professional and personal networks, internships, tailored interview process, customized recruitment strategies, as well as internal recruitment policies, and 2) innovative technology, including the rising importance and role of Artificial Intelligence (AI) and Machine Learning (ML) is slowly becoming predominant in Thai organizations but was not yet adopted at the time of the study. Findings also revealed that innovative technologies, primarily cloud-based HRM software, assist HR professionals in dealing with several burdensome tasks such as application screening, shortlisting, candidate selection and appraisal. The study recommended that Human Resource Management (HRM) programme be strengthened using advanced technology to reduce burdensome tasks such as sourcing and shortlisting.
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