Vol. 6 No. 2 (2022): July - December 2022

View Vol. 6 No. 2 (2022): July - December 2022

Published: 2022-12-14

Full Issue

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Editorial Note

Editorial Note

Sukontip Wongpun

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Research Articles

RETURN AND RISK ANALYSIS OF HEALTH CARE SERVICE SECTOR IN PRE-COVID-19 PERIOD AND DURING THE OUTBREAK USING THE CAPITAL ASSET PRICING MODEL (CAPM)

Chirawat Saengpao, Tharitsaya Kongkaew

1-13
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INTEGRATED MARKETING COMMUNICATION AFFECTING THE PROCESS OF BUYING DECISIONS IN THAI CUISINE RESTAURANTS IN BANGKOK PRIOR AND DURING COVID 19

Patranit Weerachaleepat, Watit Intuluck

14-34
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FACTORS INFLUENCING CONSUMER REPURCHASE DECISION: A CASE STUDY OF SUKI TEE NOI

Phatthira Satitpakeekul, Chomphunut Chothuang, Rattika Koranee, Krisada Chienwattanasook

35-46
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EXPLORING THE RELATIONSHIP BETWEEN SOCIO-DEMOGRAPHIC CHARACTERISTICS AND TOURIST BEHAVIORS: AN EMPIRICAL STUDY IN THAILAND

Katawoot Jeambua, Duangporn Puttawong

47-62
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Academic Articles

DIGITAL ACCOUNTING FOR THE NEXT FUTURE: STIMULUS, TRANSITION AND JOURNEYS

Pongsiri Kamkankaew, Darinee Tantavichet, Siriphan Churimas, Sukrit Limphothong, Vachiraporn Phattarowas, Surakit Khumwongpin, Nateetip Sanpatanon

63-82
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Book Review

Introduction to MEDIATION, MODERATION, AND CONDITIONAL PROCESS ANALYSIS

Supa Tongkong

83-84
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