Vol. 7 No. 1 (2023): January - June 2023

View Vol. 7 No. 1 (2023): January - June 2023

Published: 2023-06-27

Full Issue

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Editorial Note

Editorial Note

Suraporn Onputtha

viii
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Research Articles

15 YEARS OF “AFTER YOU DESSERT CAFÉ”, WHAT MAKES CUSTOMERS REPURCHASE: A QUANTITATIVE APPROACH

Krisada Chienwattanasook, Sarocha Sukjam, Piyada Chadee, Nutnapha Lekhawichit

1-10
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EXPLORING SUPERVISOR EXPECTATIONS OF HIGH-POTENTIAL EMPLOYEES: AN INVESTIGATION WITHIN THE CONTEXT OF THAI ORGANIZATIONAL CULTURE IN EASTERN THAILAND

Wanvicechanee Tanoamchard

11-28
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TOURISM BEHAVIOR FACTORS AFFECT THE DECISION TO CHOOSE TOURIST ATTRACTIONS IN PATHUM THANI PROVINCE THROUGH THE USER GENERATED CONTENT FACTOR

Taweesit Sasadoh, Sureerut Inmor

29-43
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BRAND EQUITY AND SERVICE MARKETING MIX FACTORS INFLUENCING CONSUMERS' DECISION TO REPURCHASE STARBUCKS COFFEE IN PATHUM THANI PROVINCE DURING THE POST COVID-19 ECONOMIC SLOWDOWN

Chanattee Poompruk, Pronchita Boonprakom, Sarunpat Ngamsanga, Krisada Chienwattanasook

44-56
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THE INFLUENCING EFFECT OF THE SERVICE MARKETING MIX (7PS) AND CUSTOMER SATISFACTION ON BRAND TRUST: HOTEL INDUSTRY IN THAILAND

Nitirat Maleewat

57-74
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DECISION-MAKING FOR USING FOOD ORDERING APPLICATIONS ON SMARTPHONES BY PEOPLE IN THE PROVINCE OF RATCHABURI

Sopana Sawetkochakul, Thiphayaporn Buriphan, Wisit Rittiboonchai

75-86
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Academic Articles

ATTRACTION EFFECT AND ITS EMPIRICAL EVIDENCE IN HUMAN RESOURCE MANAGEMENT REVIEW

Thi Thuy Vu

87-105
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Book Review

CONDUCT YOUR DREAMS

Sarakul Sukortprommee

106-107
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