KELLOGG ON CHINA – TAPPING INTO THE CHINESE MARKET
Abstract
The book Kellogg on China – Tapping into the Chinese Market provides a comprehensive explanation of China’s development in key dimensions including the economy, politics, and international relations, emphasizing the country’s rising role as a major global power. At the same time, the book highlights the presence of economic uncertainties and domestic challenges that may influence both China’s future direction and the global economy.
References
Gulati, A. D., & Lee, A. Y. (2006). Kellogg on China: Strategies for Success [Kellogg on China-tapping into the Chinese market]. ExperNet.
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