KELLOGG ON CHINA – TAPPING INTO THE CHINESE MARKET

Authors

  • Apiwat Phakeenuya Faculty of Business Administration, Rajamangala University of Technology Thanyaburi

Abstract

The book Kellogg on China – Tapping into the Chinese Market provides a comprehensive explanation of China’s development in key dimensions including the economy, politics, and international relations, emphasizing the country’s rising role as a major global power. At the same time, the book highlights the presence of economic uncertainties and domestic challenges that may influence both China’s future direction and the global economy.

References

Gulati, A. D., & Lee, A. Y. (2006). Kellogg on China: Strategies for Success [Kellogg on China-tapping into the Chinese market]. ExperNet.

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Published

2025-12-30

How to Cite

Phakeenuya, A. . (2025). KELLOGG ON CHINA – TAPPING INTO THE CHINESE MARKET. RMUTT GLOBAL BUSINESS ACCOUNTING AND FINANCE REVIEW, 9(2), 96–97. retrieved from https://so01.tci-thaijo.org/index.php/GBAFR/article/view/285433