Vol. 7 No. 2 (2023): July - December 2023

View Vol. 7 No. 2 (2023): July - December 2023

Published: 2023-12-18

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Research Articles

RISK-RELATED FACTOR AND FINANCIAL ATTITUDE ON RETIREMENT SAVING BEHAVIOR

Narit Kerdvimaluang, Chedthida Kusalasaiyanon, Natpapas Thenchan, Nitinop Tongwassanasong

1-8
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THE EFFECTS OF DESTINATION AWARENESS, PERCEPTION OF DESTINATION, AND DESTINATION IMAGE ON TOURISTS’ INTENTION TO TRAVEL TOWARD ASEAN COUNTRIES

Orawee Sriboonlue

9-22
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RETURNS TO EDUCATION UNDER THE HUKOU SYSTEM: WHAT IS THE ROLE OF SCHOOL TYPE?

Juan Huang

23-35
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ESG PERFORMANCE IMPACTING ON SYSTEMATIC RISK OF THE LISTED COMPANIES ON THE STOCK EXCHANGE OF THAILAND

Sirawan Rattanakom, Napaporn Nilapornkul, Thanwarat Suwanna, Tharisaya Kongkaew

36-47
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EXPLORING THE IMPACT OF LOCAL KNOWLEDGE ON BRAND EQUITY AND PURCHASE INTENTIONS: A CASE STUDY OF CULTURAL PRODUCTS IN PATHUM THANI

Akarawat Jatuphatwarodom, Natawat Jatuphatwarodom

48-62
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Academic Articles

[RETRACTED ARTICLE] CURRENT TRENDS IN STRATEGIC MANAGEMENT: A COMPARATIVE ANALYSIS OF SWOT AND SOAR APPROACHES

Pongsiri Kamkankaew

63-78
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Book Review

GAME THEORY AT WORK: HOW TO USE GAME THEORY TO OUTTHINK AND OUTMANEUVER YOUR COMPETITION

Montchai Pinitjitsamut

79-80
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