ปีที่ 8 ฉบับที่ 1 (2024): January - June 2024

ดู ปีที่ 8 ฉบับที่ 1 (2024): January - June 2024

เผยแพร่แล้ว: 2024-05-07

ฉบับเต็ม

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Research Articles

FACTORS AFFECTING INTENTION TO USE NATIONAL SINGLE WINDOW (NSW) THROUGH PERCEIVED EASE OF USE AND PERCEIVED USEFULNESS IN IMPORT, EXPORT AND LOGISTICS ENTERPRISES

Orawee Sriboonlue

1-15
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EXPLORING BRAND AWARENESS AND UTILIZATION PATTERNS OF POISON CONTROL CENTER SERVICES IN THAILAND: A COMPARATIVE STUDY AMONG HEALTHCARE PROFESSIONALS AND THE GENERAL PUBLIC

Wallapa Suengkamolpisut, Ploy Sud-On, Pattaraporn Mekavuthikul

16-30
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ASSESSING THE ROLE OF AI-POWERED CHATBOTS IN IMPROVING CUSTOMER EXPERIENCE IN PHARMACEUTICAL E-COMMERCE BUSINESSES IN BEIJING

Ziyi Jing, Tachakorn Wongkumchai, Chulalux Soprakan, Ntapat Worapongpat

31-48
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INTERNATIONAL MARKET SELECTION FOR FROZEN SHRIMP EXPORTS FROM THAILAND: AN INTEGRATION OF CAGE DISTANCE FRAMEWORK AND DATA ENVELOPMENT ANALYSIS

Amondech Inkaew, Onpawee Phokawattana

49-67
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ASSESSING THE IMPACT OF RUBBER DEVELOPMENT POLICIES ON THE NATIONAL ECONOMY, INTRA-SECTOR DYNAMICS, AND EMPLOYMENT: UTILIZING A COMPUTABLE GENERAL EQUILIBRIUM MODEL APPROACH

Montchai Pinitjitsamut, Piamchan Duangmanee

68-84
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Academic Articles

SUSTAINABILITY IN SUPPLY CHAINS: STRATEGIES AND PRACTICES FOR A GREENER FUTURE

Kittinun Makprang

85-108
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RESPONSES TO DIGITAL HUMAN RESOURCE MANAGEMENT MODEL: SUGGESTIONS FROM DISRUPTIVE INNOVATION THEORY

Thi Thuy Vu

109-120
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Book Review

TAXATION BOOK ACCORDING TO THE REVENUE CODE 2024

Pawarisa Em-ot

121
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