ปีที่ 6 ฉบับที่ 1 (2022): January - June 2022

ดู ปีที่ 6 ฉบับที่ 1 (2022): January - June 2022

เผยแพร่แล้ว: 2022-06-30

ฉบับเต็ม

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Editorial Note

Editorial Note

Sukontip Wongpun

Research Articles

OBSTACLE FACTORS THAT HINDER THE ADOPTION OF MOBILE PAYMENTS AMONG THE THAI ELDERLY

Wisit Rittiboonchai, krisada Chienwattanasook

1-13
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FACTORS AFFECTING PURCHASE INTENTION OF BANANA POWDER MIXED WITH STEVIA IN BANGKOK AND PATHUM THANI PROVINCE

Sutima Sornjakr, Nuttapon Srisawat, Tarakorn Pongpanya, Panisa Mechinda, Purinat Yamakanith

14-24
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INFLUENCING DIGITAL MARKETING COMMUNICATION OF CRYPTOCURRENCY-BASED TRANSACTION OF YOUNG INVESTORS

Wichyada Tanomchat, Suwat Chimasangkanan, Wisit Rittiboonchai

25-40
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MARKETING-MIX FACTORS AFFECTING CONSUMPTION BEHAVIOR OF RAW BANANA POWDER: SUAN FUNG KHAJON BRAND IN BANGKOK AND METROPOLITAN AREA

Atitiya Pliarun, Manassanant Plathitiphan, Sasitorn Thupbucha, Panisa Mechinda, Purinat Yamakanith

41-54
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Academic Articles

SHRM PRACTICES, ORGANIZATIONAL RESILIENCE, AND SUSTAINABILITY PERFORMANCE

Preecha Khammadee

55-64
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Book Review

SUCCESSION PLANNING STRATEGY

Chawin Choemkhwan

65-67
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